For instance, if you are selling on or Amazon.es, you’re required to provide customer support in Japanese or Spanish, respectively.
Customer support in the local language When you sell in an Amazon marketplace, you are required to provide customer support in the local language of the marketplace. All your orders will be managed in a single place, making trading in Italy feel just like trading in the United Kingdom. Reach millions of international customers and let Amazon help you grow your international online business. When you sign up to sell in one Amazon European marketplace, for example on .uk, your seller account is automatically enabled to sell in all other Amazon European marketplaces-,, , and Amazon.es. You control what you sell where, and you manage your business from a single seller account interface. The Amazon European stores account enables you to create and manage product offers in any and all of our online stores in Germany, the United Kingdom, France, Italy, Spain, and the Netherlands.
Amazon European Marketplaces account In Europe, we have simplified managing your business across all of Amazon’s online stores. With Seller Central Language Switcher, you can manage your operations in all of these Amazon marketplaces in English, enabling you to quickly get up to speed on your international business by providing you a familiar interface you can quickly learn to use. Amazon provides some services and tools to help ease the challenges posed by language barriers: Seller Central Language Switcher The good news is that you don’t have to master French, German, Italian, Spanish, or Japanese to sell across Europe and in Japan. However, many sellers do successfully sell in Amazon marketplaces where they don’t have proficiency in the local language. You might need to modify your products or reposition your marketing, copy, or packaging to better meet the needs of your new customers.
Local language proficiency is also helpful for conducting country-specific research and understanding how to best position your products. Proficiency in the local marketplace language is necessary for providing customer support for a particular marketplace (a requirement for selling in an Amazon marketplace) unless you use Fulfillment by Amazon. When you prepare to enter a new Amazon marketplace, one early consideration you’ll have is whether your business can operate in the local language.